Coupon DataBar Replaces The UPC

You might start seeing a little bit of a difference in your coupons because many coupons are now adopting the new GS1 DataBar Coupon Format. 
 
You might be wondering why the change is happening.

Here's the answer:

The DataBar accommodates longer manufacturer identification numbers (MINs), addressing a major deficiency in the UPC code. Manufacturers will have the opportunity to develop more robust coupon offers, including values in any amount, as well as cross-promotions with one or two other brands.

Retailers that scan the DataBar will experience automatic expiration date checking, a reduced need for 992 bypass codes that don't require product validation, reduced cashier intervention, improved scan rates and increased speed of checkout.

The DataBar also contains fewer human-readable elements — only the company prefix and the offer code — helping to reduce fraud and mis-redemption. 

So what do you think?