- PRETTYCITY.COM'S MONTH-LONG “PRETTY IN PINK” CAMPAIGN, IN PARTNERSHIP WITH BRIGHT PINK,
RAISES FUNDS FOR NATIONAL BREAST CANCER AWARENESS MONTH
Illinois' Top Spas,
Salons, MedSpas and Wellness Destinations Serve Up $31 Services for the
8th Annual “Pretty in Pink” Breast Cancer Campaign October 1-31
Chicago, IL (October 2, 2012) –
Spas and Salons throughout Illinois are raising funds for Bright Pink
via a cause-related campaign that features deeply discounted pampering
services, all priced at just $31, for the thirty-one days of National
Breast Cancer Awareness month. The campaign, called “Pretty in Pink,"
has amassed a cult-like following in Chicagoland thanks to its
charitable mission paired with the appeal of deeply, discounted,
feel-good services at local spas and salons. Participating beauty and
wellness destinations make a mandatory donation to Bright Pink to
participate in "Pretty in Pink" and 100% of those dollars are donated
to Bright Pink. Bright Pink is the only national non-profit
organization with an exclusive focus on the prevention and early
detection of breast and ovarian cancer in high risk, young women.
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